Mr. Potato Head never had a penis. Now the classic Hasbro brand doesn’t get a “Mr.”

Caving to the painfully Woke, the toy maker is rebranding the Mr. Potato Head line as the gender-neutral “Potato Head.”

The company stresses that neither of the individual Mr. or Mrs. Potato Head toys will be renamed, only the brand.

The new branding will be reflected on packaging scheduled to debut later this year, the Associated Press reported.

Hasbro says its iconic Mr. Potato Head brand, which includes all kinds of toy tubers, is being changed simply to “Potato Head” in order to “better reflect the full line.”

It  also has to do with the usual politically correct mash Woke corporate America continues to try to feed the American consumer.

“Culture has evolved,” Kimberly Boyd, the senior vice president of global brands and general manager at Hasbro, told Fast Company  “Kids want to be able to represent their own experiences. The way the brand currently exists — with the ‘Mr.’ and ‘Mrs.’ — is limiting when it comes to both gender identity and family structure.”

So, farewell old, traditional toy friend. From now on, it’s Potato Head to you, Mister, or Mrs. or they or however you’re identifying these painfully Woke days.

Read more at Fox News.