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Taking on Woke Corporate America

By Christopher Bedford, The Federalist

Companies must be held accountable. When they carelessly and callously wield their power to strike out at the American people, they must be made to feel pain. Not simply nagging second thoughts or embarrassment, but real pain: pain in their wallets, in their boardrooms, and in the offices of their general counsels.

It’s a tactic the American left long ago mastered. Boycotts and sponsorship threats have been a hallmark of their activism, but with rare exceptions, conservatives have failed to catch on. If a company bucks them, the left won’t hesitate to use the power of government, from regulation to the Internal Revenue Service to the Environmental Protection Agency, to frighten them into subservience.

“Government is a gun!” the modern American right’s libertarian streak tells us. “Don’t aim it at your opponents,” the warning goes, “or it will soon be used on you.” Makes sense in theory, but of course nearly every chance the left gets it turns the power of government on the rest of us and pulls the trigger.

Over the past year, we’ve seen government pressure campaigns and vindictive investigations and prosecutions evolve into police raids on defiant businesses and churches. It’s well past time we can say enough: The non-aggression principle is a nice theory — but it’s a theory that doesn’t stand up against vicious and unscrupulous opponents. And it’s long past time our elected politicians use the powers they have to protect their constituents from the powerful and wealthy private interests who have so casually set us in their sights.

The American corporate leaders of today are woke. What might once have begun as simple profit-seeking, more influenced by fear of left-wing boycotts than conservative scolding, has long-since evolved into full-fledged devotion to the new ideas.

What might once have simply been callous and self-interested business practices is now a new religion. The corporate titans of today have total faith in their new morality. They have bought into the woke religious priority, and it animates them to such a degree that they truly do believe they are serving the cause of right, of making the world anew.

There are ways to beat them, of course. While corporate politics might seem fun, and the little men of human resources and public relations get to hold a lot of sway, accountants and lawyers still hold the real power in these companies. So how do we do it?

Shame isn’t working. Congressmen, senators, governors, and even customers’ statements, no matter how righteous, are having little impact. Just take a look at the companies that spent millions on Super Bowl ads calling conservatives racists. They were subjects of ridicule among right-thinking people for days. That was just a few months ago. Can you even remember which ones they were? Which ones called me a racist again? I’m pretty positive Jeep ticked me off, but it’s getting foggy.

Companies like Major League Baseball, which have moved from simple insult to punitive action, are also immune to reason. Moving the All-Star game to Denver, Colorado, a state that rightly has stricter election integrity protections than Georgia, doesn’t seem to faze the league’s brass at all. Perhaps they might next move the game to China; a market they love, where there aren’t any election laws to ruffle their dresses.

Their feigned moral protest against the Peach State is a pretty little lie, but it won’t look so pretty anymore when it shows up on a spreadsheet at a corporate shareholder or board meeting.

Read more at The Federalist.

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